15.10.2009
Czech Brands – was the World Ready for them?
Presentation by Skoda and Pilsner Urquell on how to take Czech Brands and launch them into external markets
The members were invited to attend an exclusive event that will investigate how Czech Brands, well-known in their local market, have been launched on a global scale with insight into how this has worked in the UK market. The event will take place on 29th October 2009.
The participants will hear the experiences of two well-known companies - Skoda and SAB Miller (Pilsner Urquell) - with a question session following the presentations. The venue has been kindly organised by SAB Miller and will be the City Golf Club http://www.citygolfclubs.com on Coleman Street in the City of London (in recognition of Pilsner Urquell's sponsorship of The Open earlier this year). Following the presentations & question session, members will have the opportunity to enjoy refreshments and have a go on the golf simulators courtesy of our hosts!